Red Bull Distribution strategy takes firstly into account bottling. The shape, size and material used in the can is instantly recognizable. A bold move, indeed, by Red Bull when they first entered the market years ago. It has become the standard for the energy drink market.
Because the cans are compact in shape and light in weight, they are a more efficient transport packaging than PET or Glass Bottles.
Red Bull Energy Drinks travel to their destination predominantly by train and ship. We’ll only use trucks when it’s absolutely necessary.
As soon as the Red Bull cans have been filled, they’re transported from Austria and Switzerland to more than 165 countries worldwide. The cans travel long distances, whenever possible by ship and rail. Transportation by truck is the last resort when there’s no other means of delivery – it remains Red Bull’s priority to allocate ever more transport to rail and shipping.
The can is an ideal transport packaging
A can is easy to transport because of its form and low weight. Thus, it can be said that the can is an ideal transport packaging, especially when compared to other forms of packaging: it saves about 40% in truck loads compared to glass bottles and about 30% compared to PET bottles.
