The Red Bull Brand is 31 years old today and the company is ever growing.
Inspired by an existing energy drink named Krating Daeng, which was first introduced and sold in Thailand by Chaleo Yoovidhya. Dietrich Mateschitz took this idea, modified the ingredients to suit the tastes of Westerners,[5] and, in partnership with Chaleo, founded Red Bull GmbH in 1987 in Chakkapong, Thailand. He created the formula of Red Bull Energy Drink and developed the unique marketing concept of Red Bull. In 1987, on April 1, Red Bull Energy Drink was sold for the very first time in its home market Austria.
This was not only the launch of a completely new product, in fact it was the birth of a totally new product category. Today Red Bull is available in 171 countries and over 68 billion cans of Red Bull have been consumed so far.
